Fisherman, worm, fish

Being able to put yourself in your target group’s shoes is the biggest challenge that communications professionals face.

The saying that the worm has to taste good to the fish not the fisherman is probably as old as the attempt to formulate customer value in communications. Yet particularly in the technology field, it is especially challenging to put yourself in your customer’s place in order to formulate arguments about customer value.

Before we start on creative implementation, we determine together with you what concrete measures are at the center of your communication concept. For example, is there a short-term need to support the sales department in order to achieve sales targets? Or is the task to reposition the brand over the long term because of a merger? We create a personalized plan for you, combining relevant communication measures and contents in the areas of: