Real success stories
Wilhelm Layher GmbH & Co KG, Güglingen-Eibensbach
As a layman, one could easily think that scaffolding systems do not differ much and that technical distinctions are only hard to achieve in this field. Far from it - the solutions of the world market leader for scaffolding, the Wilhelm Layher GmbH from Swabian Eibensbach proves the contrary is true.
With the claim “More Possibilities. The Scaffolding System.”, the marketing team of the successful and steadily growing company can present many details that decisively influence a decision in favor of Layher scaffolding. The current amount of used statements alone makes it difficult to achieve a clear differentiation and positioning. Therefore, the strategists of blösch.partner placed the long-term customer success at center-stage for the relaunch of the communications.
Layher does whatever it takes to ensure their customer’s lasting success. All innovations and technical novelties are aimed at speeding up and simplifying customer processes, as well as making these safer still - not as an end to itself but rather with the goal to make Layher customers more efficient and successful. That way, set up times can be significantly reduced, for example, or tricky tasks frequently solved with standard products and scaffolding materials combined across generations. Layher materials are practically the enabler for successful businesses.
In short, that means that our customers write “success stories” and these are the topic of our campaign. We prepare the customer’s projects in small films and related advertising motifs that link to these in a way that is contemporary.
A landing page - www.geruestgeschichten.de - is the one-stop portal for all communicative measures and offers adequate space for our stories. b.p takes care of the entire organization and coordination of the film projects and coordinates the film and photo team so that the Layher marketing department has time for their other tasks.
In the meantime, the films have also proven their worth in internal communications and as a means for directly addressing customers, for example in training situations or consultations.
strategic communications concept, design of “success story” as film and photo story, production processing film and photo shooting, advertising communication