Solutions for a better living and working environment
KUNDO xT GmbH, St. Georgen
As a specialist in such varied areas as wireless technology, technology and networking solutions for the internet of things (IoT) and CO2 gas detection systems, there is a clear common theme: Greatest ease of use for technical solutions by KUNDO xT for a better living and working environment. Together with the heritage company from the Black Forest, we were able to develop a communication foundation for the successful range of solutions for the future. In a closely coordinated process with KUNDO xT the “house” was rebuilt from the ground up: In workshops we defined the overarching statement and the positioning. For the sometimes completely different business areas and target groups, we created a uniform corporate language and an identical corporate design that could be applied modularly.
The KUNDO xT website functioned as a central communication tool that was controlled as a CMS system from St. Georgen. b.p developed and implemented a communication strategy for the new business area baseCON, which is a complete system for the networking of systems, buildings and rooms. This strategy included core statements about the segmenting of system levels, the development of user interfaces and the functionality of a newly developed user application as well as presentation at point of sale.
We could reposition KUNDO xT as the market leader in CO2 monitoring systems and impressively stage the system USPs. The new trade-show appearance, for example at the BrauBeviale in Nuremburg underlined the new corporate statement clearly and effectively.
We look forward to the current baseCON project for the housing sector.
Development of positioning, development of brand base and brand core, corporate design, name development, website, UX design, trade-fair communication and stand, PoS material