Managing change – maintaining an attitude
Identity provides orientation
Creating orientation and doing the right things
Even the medium-sized economy is characterised by globalisation, digital change, disruption by new competitors, changed customer behaviour and an increasing shortage of skilled workers. The increasing speed not only forces us to adapt, but also to show our true colours: what remains as the core if you subtract the day-to-day business?
We know from experience how difficult it is to get out of the operational business and invest time for a strategic view. To question existing procedures in the company and to check them for sustainability. These are important prerequisites for profitable growth in the company.
What is the biggest problem in corporate identity development in your company?
‘Successful companies have a significantly stronger corporate identity and ensure a clear and distinguishable brand positioning internally and externally.’
From vision to practice of holistic corporate management
The management of corporate identity is a central task of corporate management and an essential part of corporate strategy. The basis for control is a comprehensive and clear description of the identity. The positioning does just that. It defines the vision, the mission and the values in the company. However, the core content of the identity is the clear and unmistakable customer benefit.
The identity of a company is conveyed and perceived primarily via six dimensions, which together form an overall picture. In practice, it is a matter of checking where an actual state is maintained and where readjustment or revision is necessary.
Our value proposition for you
blösch.partner accompanies you through the exciting balancing act of maintaining your own corporate identity while remaining flexible. We put conventional patterns of thought and action to the test and ask you to accept the sharpening of identity as a permanent process. In addition, we support you in aligning new products, services and employees with your corporate identity.
Our services in this field of expertise:
At the end of the process, there is a clearly defined picture of your company. And thus, a guideline that serves as an orientation system for many decisions in your day-to-day business.