Thomas Schmidt likes to be direct. Like only a few people can, he is able to put complicated interrelationships together in a coherent nutshell. Without frills and technical jargon. With his broad B2B experience, he has long been a valued sparring partner for medium-sized entrepreneurs. Last but not least is a question of attitude: Thomas Schmidt likes to roll up his sleeves and knows when action is needed instead of words. He has been an entrepreneur himself for two decades – as managing director of a medium-sized communications agency. Privately he has a penchant for the southern sun and southern cuisine. The honest culinary art of Italy and Spain also applies: substance over style.