Creative B2B communication for medium-sized technical businesses
Today more than ever, B2B markets are all about being perceived – this can only be achieved sustainably with relevant communication
The times in which B2B companies only had to communicate product features in order to be successful – this is not new – are long gone. Even if target groups and customer benefits are already taken into account in communication, this alone is no longer sufficient today to differentiate oneself from the competition and be noticed. Today it’s all about communicating relevant information. To do this right and well, agencies must learn to ask new questions in briefings that go far beyond CD colours and product features, and also far beyond target industries and competitors.
The development of targeted creation will certainly continue to play an important role in the world of communication agencies. More importantly, however, strategic consulting is increasingly taking over the lead in communications. This begins with an understanding of the complex influencing factors and their impact on the business model and daily business practice. Although always indispensable, sober, factual analysis and strategic solution consulting is the key to developing relevant communication solutions for our clients’ individual business models.
blösch.partner focuses precisely on this area of consulting without neglecting the function of a creative agency. This is precisely one of the central success components of the overall B2B communication task. A seamless and smooth transition from communication-centric strategy consulting to relevance-based communication planning and its creative and efficient implementation.
That’s what we call the relevance principle, and that’s exactly what you can expect from us.
blösch.partner is a communication agency focusing on strategic B2B communication for technical products and services. Our successful mix of strategy consulting and creative communication focuses on the definition of relevant messages, channels and measures for differentiated target groups.
Since our foundation in 1980 and now with 25 employees, we have been serving predominantly medium-sized businesses with international sales territories and technical products requiring explanation as an owner-managed agency.
As a founding member of the bvik (Bundesverband Industriekommunikation), we are actively involved in professionalising the partnership between industry and communications service providers.
In addition, we cooperate with a nationwide network of experienced specialists in a wide variety of disciplines in order to always be able to offer the right partner for our projects and customers.
Electrical engineering and electronics
Mechanical and plant engineering
OEM/technical components and systems
Construction and secondary contract work