Creative B2B communication for medium-sized technical businesses

The relevance principle

Today more than ever, B2B markets are all about being perceived – this can only be achieved sustainably with relevant communication

The times in which B2B companies only had to communicate product features in order to be successful – this is not new – are long gone. Even if target groups and customer benefits are already taken into account in communication, this alone is no longer sufficient today to differentiate oneself from the competition and be noticed. Today it’s all about communicating relevant information. To do this right and well, agencies must learn to ask new questions in briefings that go far beyond CD colours and product features, and also far beyond target industries and competitors.

The development of targeted creation will certainly continue to play an important role in the world of communication agencies. More importantly, however, strategic consulting is increasingly taking over the lead in communications. This begins with an understanding of the complex influencing factors and their impact on the business model and daily business practice. Although always indispensable, sober, factual analysis and strategic solution consulting is the key to developing relevant communication solutions for our clients’ individual business models. 

blösch.partner focuses precisely on this area of consulting without neglecting the function of a creative agency. This is precisely one of the central success components of the overall B2B communication task. A seamless and smooth transition from communication-centric strategy consulting to relevance-based communication planning and its creative and efficient implementation.

That’s what we call the relevance principle, and that’s exactly what you can expect from us.

Our hard facts

blösch.partner is a communication agency focusing on strategic B2B communication for technical products and services. Our successful mix of strategy consulting and creative communication focuses on the definition of relevant messages, channels and measures for differentiated target groups. 

Since our foundation in 1980 and now with 25 employees, we have been serving predominantly medium-sized businesses with international sales territories and technical products requiring explanation as an owner-managed agency.

Your contact persons

Michael Arnold

Managing partner
Eppingen location
Phone +49 7262 9177-0

Thomas Schmidt

Managing partner
Munich location
Phone +49 89 15900832-0

Wiebke Röhlk

Head of Hamburg office
Hamburg location
Phone +49 4028 4683 370

Martin Peters

Head of Cologne office
Cologne location
Phone +49 0221 995 985 0

Our network

As a founding member of the bvik (Bundesverband Industriekommunikation), we are actively involved in professionalising the partnership between industry and communications service providers. 

In addition, we cooperate with a nationwide network of experienced specialists in a wide variety of disciplines in order to always be able to offer the right partner for our projects and customers.

Our customers

Electrical engineering and electronics

  • ABB STOTZ-KONTAKT GmbH, Heidelberg
  • ATLAS EMS, Bremen
  • Leuze electronic GmbH + Co. KG, Owen/Teck

Mechanical and plant engineering

  • Börger GmbH, Borken-Weseke
  • Hauhinco Maschinenfabrik G. Hausherr, Jochums GmbH & Co. KG, Sprockhövel
  • Harburg-Freudenberger Maschinenbau GmbH, Hamburg
  • INFICON GmbH, Köln
  • next intralogistics GmbH, Sinsheim
  • Samoa-Hallbauer GmbH, Viernheim
  • Schleuniger AG, Thun (CH)
  • SOMIC Verpackungsmaschinen GmbH & Co. KG, Amerang
  • Vollert GmbH + Co. KG Anlagenbau, Weinsberg
  • Werner & Pfleiderer Industrielle Backtechnik GmbH, Dinkelsbühl
  • ARISTO Graphic Systeme GmbH & Co. KG, Hamburg


  • Fuchs Schmierstoffe GmbH, Mannheim

OEM/technical components and systems

  • Christian Bürkert GmbH & Co. KG, Ingelfingen
  • Gardner Denver Thomas GmbH, Puchheim
  • ROFIN-SINAR Laser GmbH, Hamburg
  • Rudolf Michael GmbH, Eppingen
  • ZEUS Inc., Orangeburg (USA)

Automotive/automotive supplier

  • Truma Gerätetechnik GmbH & Co. KG

Chemical industry

  • ASK Chemicals GmbH, Hilden
  • H. C. Starck GmbH, München
  • Henkel KGaA, Düsseldorf
  • Henkel KGaA, Standort München
  • Henkel KGaA, Standort Heidelberg
  • Lehmann & Voss & Co. KG, Hamburg

Medical technology

  • Belimed AG, Sulgen (CH)

Technical service

  • IKW Inkassodienst GmbH, Hamburg
  • KALORIMETA AG & Co. KG, Hamburg
  • KUNDO xT GmbH, St. Georgen
  • mozaiq operations GmbH, Eschborn
  • PVS Fulfillment-Service GmbH, Neckarsulm
  • Stadtwerke Eppingen GmbH & Co. KG
  • Zentek GmbH & Co. KG, Köln

Construction and secondary contract work

  • D+H Mechatronic AG, Ammersbek
  • MEFA Befestigungs- und Montagesystem GmbH, Kupferzell
  • Ratec GmbH, Hockenheim
  • Reymann-Technik GmbH, Hockenheim
  • Sedlacek AG, Heilbronn
  • Wilhelm Layher GmbH & Co KG, Güglingen-Eibensbach


  • Interlloyd Versicherungs-AG, Hamburg
  • mwb Wertpapierhandelsbank AG, Gräfelfing

Our team

Tanja Sieger

Eppingen location

Michael Lau

Hamburg location

Nadine Henning

Munich location

Christiane Segura

Eppingen location

Thorsten Kupke

Eppingen location

Marco Gianoli

Munich location

Petra Beck

Eppingen location

Mandy Scholze

Munich location

Katarina Giezek

Munich location

Lisa Stern

Eppingen location

Michael Vogl

Munich location

Felicia Kirsch

Eppingen location

Eduard Maier

Eppingen location

Marina Puric

Munich location

Katja Lau

Hamburg location

Michael Eschenlohr

Munich location

Eppingen location
Otto-Hahn-Straße 1
75031 Eppingen

Phone +49 7262 9177-0
Fax +49 7262 9177-77

Munich location
Landsberger Strasse 370a
80687 Munich
Phone +49 89 15900832-0
Fax +49 89 15900832-77

Cologne location
Brühler Strasse 97 
50968 Cologne

Phone +49 221 3466159-0
Fax +49 221 3466159-1

Hamburg location
Australiastraße Schuppen 51B
20457 Hamburg

Phone +49 40 284683-370
Fax +49 40 284683-379

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