Being able to empathise with the target groups is probably the greatest benefit that a communication professional can provide.
The saying about the worm that has to taste good to the fish, not the fisherman, is probably as old as the attempt to formulate customer benefits in communication. Nevertheless, it is apparently particularly difficult, especially in the technical environment, to put oneself in the role of a customer in order to formulate benefit arguments.
Before we go into creative implementation for you, we work with you to determine which concrete areas of action are the focus of your communication concept. For example, is there a short-term need to support sales to achieve sales targets? Or is a long-term brand repositioning due to a merger the task? We plan your individual mix of relevant communication measures and content in the areas of:
The digitisation of communication is not the solution to all problems – it merely increases the challenges and confronts all those involved with completely new tasks
The classic services of an advertising agency are in demand when it comes to the smooth implementation of the grey theory of the planning phases into the colourful practice of creation and production. Here you can rely on our creative people who understand your technical products and markets and can condense them into exciting messages. This is how we create communication instruments for you, with brand-building radiance and special relevance:
Automation technologies are being used in marketing to increase the efficiency and speed of campaign roll-outs. Whether modern email marketing integrated into marketing automation processes, web-based media production for the decentralised creation of international advertising media or the provision of current images, texts, logos, etc., in a central database. We support and accompany you in these tasks: