Fisherman, worm, fish

Being able to empathise with the target groups is probably the greatest benefit that a communication professional can provide.

The saying about the worm that has to taste good to the fish, not the fisherman, is probably as old as the attempt to formulate customer benefits in communication. Nevertheless, it is apparently particularly difficult, especially in the technical environment, to put oneself in the role of a customer in order to formulate benefit arguments.

Before we go into creative implementation for you, we work with you to determine which concrete areas of action are the focus of your communication concept. For example, is there a short-term need to support sales to achieve sales targets? Or is a long-term brand repositioning due to a merger the task? We plan your individual mix of relevant communication measures and content in the areas of:

  • Corporate design
  • Brand communication
  • Product communication
  • Corporate communication/internal communication
  • Sales and trade support

    Get a hold of the technology

    The digitisation of communication is not the solution to all problems – it merely increases the challenges and confronts all those involved with completely new tasks

    Creative implementation / production

    The classic services of an advertising agency are in demand when it comes to the smooth implementation of the grey theory of the planning phases into the colourful practice of creation and production. Here you can rely on our creative people who understand your technical products and markets and can condense them into exciting messages. This is how we create communication instruments for you, with brand-building radiance and special relevance: 

    • Advertising concepts
    • Mailing concepts
    • Trade fair appearances
    • Literature 
    • POS materials
    • Text and content
    • Photo, film, animation, 3D
    • Illustrations and infographics
    • Logo and business equipment
    • Websites/landing pages
    • Apps

      Technology support for your roll-out

      Automation technologies are being used in marketing to increase the efficiency and speed of campaign roll-outs. Whether modern email marketing integrated into marketing automation processes, web-based media production for the decentralised creation of international advertising media or the provision of current images, texts, logos, etc., in a central database. We support and accompany you in these tasks:

      • Email marketing/marketing automation
      • Web-to-publish/Web-to-print
      • Digital asset management
      • Content management systems (CMS) 

          Eppingen location
          Otto-Hahn-Straße 1
          75031 Eppingen

          Phone +49 7262 9177-0
          Fax +49 7262 9177-77

          Munich location
          Landsberger Strasse 370a
          80687 Munich
          Phone +49 89 15900832-0
          Fax +49 89 15900832-77

          Cologne location
          Brühler Strasse 97 
          50968 Cologne

          Phone +49 221 3466159-0
          Fax +49 221 3466159-1

          Hamburg location
          Australiastraße Schuppen 51B
          20457 Hamburg

          Phone +49 40 284683-370
          Fax +49 40 284683-379

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